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Title: Memphis Area Rideshare on-line information system

Technical Report ·
DOI:https://doi.org/10.2172/5935972· OSTI ID:5935972

Since the mid 1970s, there has been an evolution in data processing needs at regional ridesharing agencies. Initially, ridesharing programs were basically ''areawide carpooling efforts'' which stressed pre-planned commuter surveys and large-scale computerized carpool matching using batch mode procedures. However, experience gained in efforts to influence urban travel behavior has led to the adoption of comprehensive marketing strategies and personalized transportation brokerage techniques which are more responsive to commuter needs. With this changing emphasis, new data processing tools are needed which will support new ridesharing marketing strategies, not dictate them. As described in this report, the method taken at Memphis Area Rideshare to acquire data processing capabilities needed to support new marketing approaches involved development of an in-house, on-line multi-user system using POOLMATCH ridesharing software.

Research Organization:
Urban Consortium for Technology Initiatives (USA). Energy Task Force
DOE Contract Number:
FG02-78IR05106
OSTI ID:
5935972
Report Number(s):
DOE/IR/05106-T63; ON: DE89013828
Resource Relation:
Other Information: Portions of this document are illegible in microfiche products
Country of Publication:
United States
Language:
English