Gas industry marketing: apocalypse or renaissance

Journal Article · Thu Apr 15 00:00:00 EST 1982 · Public Util. Fortn.; (United States)

OSTI ID:5599434

Zimmer, M J; McEvoy, P M

The interrelationship of existing laws and regulations with the natural gas industry poses a major threat to the marketing capability of that industry. The industry lost market share throughout the 1970s and is ardently struggling to recapture those markets for the 1980s. This article offers pointers for the development of a successful marketing strategy by the industry. The suggested cornerstones: conservation, cogeneration, and competitive price. 13 references.

• Research Organization: Wickwire, Gavin and Gibbs, Washington, DC
• OSTI ID: 5599434
• Journal Information: Public Util. Fortn.; (United States), Vol. 109:8
• Country of Publication: United States
• Language: English

Related Subjects

29 ENERGY PLANNING
POLICY AND ECONOMY
03 NATURAL GAS
COGENERATION
ENERGY CONSERVATION
MARKETING
LEGAL ASPECTS
NATURAL GAS INDUSTRY
COMPETITION
REGULATIONS
DEUS
ENERGY SYSTEMS
INDUSTRY
POWER GENERATION
STEAM GENERATION
294003* - Energy Planning & Policy- Natural Gas
030600 - Natural Gas- Economic
Industrial
& Business Aspects