Korean homemakers' attitudes, subjective norms, and intentions toward energy conservation behaviors
The purpose of this study was to understand and predict Korean homemakers' attitudes, subjective norms, and intentions toward energy conservation behaviors. The reasoned action model was adopted to accomplish the objective. The household energy consumption could be determined by person's personal factors including behavioral beliefs, subjective norms, normative beliefs, motivation to comply, attitudes, and subjective norms. Therefore, the change of person's behaviors could influence energy consumption in the household. The subjects' intentions were explained by path analysis to test the explanatory model. The Korean households' intentions were significantly accounted for by past behaviors, behavioral beliefs, motivation to comply, and subjective norms. The insignificant relationship between attitudes and intentions may be happened by the cultural difference. That is, Korean households were more concerned about the social standards rather than personal standards. This study showed that in order to facilitate energy conservation behaviors in the household level, the program should provide households the manifest results of the conservation behaviors and the households member would be the good messengers to diffuse energy conservation information and the program should be planned based on the subjects' characteristics such income and education level.
- Research Organization:
- Minnesota Univ., Minneapolis, MN (United States)
- OSTI ID:
- 5441453
- Resource Relation:
- Other Information: Thesis (Ph.D.)
- Country of Publication:
- United States
- Language:
- English
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Related Subjects
ENERGY CONSERVATION
ATTITUDES
SOCIO-ECONOMIC FACTORS
ENERGY CONSUMPTION
BEHAVIOR
HOUSEHOLDS
LIFE STYLES
REPUBLIC OF KOREA
ASIA
DEVELOPING COUNTRIES
INSTITUTIONAL FACTORS
320900* - Energy Conservation
Consumption
& Utilization- Education & Public Relations- (1980-)