Stepping over the line: What do you competitors` customers really want?
Technical Report
·
OSTI ID:254479
- Barakat & Chamberlin, Inc., Washington, DC (United States)
This paper highlights the results of recent customer research conducted for utilities researching competitive pricing products with various service options. It draws upon the broader competitive customer research literature as context. The paper addresses issues related to market segmentation, customer attitudes and perceptions, satisfaction, preferences for new pricing methods, and needs regarding energy-related service offerings. It discusses potential strategies for pricing and/or service offerings that may enable utilities to create new customer relationships, retain current customers, or both.
- Research Organization:
- Electric Power Research Inst. (EPRI), Palo Alto, CA (United States)
- OSTI ID:
- 254479
- Report Number(s):
- EPRI-TR-106232; CONF-960330-; TRN: 96:002542-0026
- Resource Relation:
- Conference: 1996 EPRI conference on innovative approaches to electricity pricing: managing the transition market-based pricing, La Jolla, CA (United States), 27-29 Mar 1996; Other Information: PBD: Mar 1996; Related Information: Is Part Of Proceedings: 1996 EPRI conference on innovative approaches to electricity pricing: Managing the transition to market-based pricing; PB: 347 p.
- Country of Publication:
- United States
- Language:
- English
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