Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption
Abstract
McDonaldization and the exportation of the new means of consumption tend to support the view that in at least some sectors the world is growing more homogeneous than heterogeneous. Against those globalization theorists who tend to focus on the importance of the local and therefore on heterogeneity, the study of McDonaldization and the new means of consumption emphasizes transnational issues and uniformity throughout the world. Fast-food restaurants do adapt to local markets, but the basic procedures of operation and marketing remain the same across a wide range of international settings. This is true even of indigenous versions. The uniformity is exported by transnational corporations, with nation-states less and less able to control or restrict such exports.
- Authors:
-
- Maryland, Univ Of - College Pa
- BATTELLE (PACIFIC NW LAB)
- Publication Date:
- Research Org.:
- Pacific Northwest National Lab., Richland, WA (US)
- Sponsoring Org.:
- US Department of Energy (US)
- OSTI Identifier:
- 15002604
- Report Number(s):
- PNNL-SA-35054
TRN: US200416%%144
- DOE Contract Number:
- AC06-76RL01830
- Resource Type:
- Miscellaneous
- Resource Relation:
- Other Information: PBD: 30 Jul 2001; Related Information: Explorations in the Sociology of Consumption: Fast Food, Credit Cards and Casinos, 1(160-180
- Country of Publication:
- United States
- Language:
- English
- Subject:
- 29 ENERGY PLANNING, POLICY AND ECONOMY; EXPORTS; MARKETING; RESTAURANTS; GLOBAL ANALYSIS; CONSUMPTION; MCDONALDIZATION; GLOBALIZATION
Citation Formats
Ritzer, George, Malone, Elizabeth L, and Ritzer, George. Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption. United States: N. p., 2001.
Web.
Ritzer, George, Malone, Elizabeth L, & Ritzer, George. Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption. United States.
Ritzer, George, Malone, Elizabeth L, and Ritzer, George. 2001.
"Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption". United States.
@article{osti_15002604,
title = {Globalization Theory: Lessons from the Exportation of McDonaldization and the New Means of Consumption},
author = {Ritzer, George and Malone, Elizabeth L and Ritzer, George},
abstractNote = {McDonaldization and the exportation of the new means of consumption tend to support the view that in at least some sectors the world is growing more homogeneous than heterogeneous. Against those globalization theorists who tend to focus on the importance of the local and therefore on heterogeneity, the study of McDonaldization and the new means of consumption emphasizes transnational issues and uniformity throughout the world. Fast-food restaurants do adapt to local markets, but the basic procedures of operation and marketing remain the same across a wide range of international settings. This is true even of indigenous versions. The uniformity is exported by transnational corporations, with nation-states less and less able to control or restrict such exports.},
doi = {},
url = {https://www.osti.gov/biblio/15002604},
journal = {},
number = ,
volume = ,
place = {United States},
year = {Mon Jul 30 00:00:00 EDT 2001},
month = {Mon Jul 30 00:00:00 EDT 2001}
}