Dissatisfied utility customers can be opportunities
Journal Article
·
· Cogeneration and Competitive Power Journal
OSTI ID:128970
While many utility companies boast about surveys showing high customer satisfaction, they might do well to switch their focus to working with dissatisfied customers. From a marketing perspective, the best opportunities are with those customers who are dissatisfied. By viewing customer problems as marketing and sales opportunities, utilities can reach customers when they are most willing to take action. The paper illustrates this principle by examples.
- OSTI ID:
- 128970
- Journal Information:
- Cogeneration and Competitive Power Journal, Vol. 10, Issue 4; Other Information: PBD: Fal 1995
- Country of Publication:
- United States
- Language:
- English
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