Proceedings: Sixth Biennial Marketing Research Symposium: Blue sky to bottom line{hor_ellipsis}marketing research, customer value and utility performance
The Sixth Biennial Electric Utility Marketing Research Symposium, cosponsored by EPRI and the Electric Utility Market Research Council, was held November 16--18, 1994, in Los Angeles, California. The symposium`s objectives were to: Illustrate the use and value of marketing and market research to utility operations; Provide insights on key issues in market research and its application to program selection, design, marketing, and evaluation; Provide a forum for utility professionals to exchange ideas and experiences both on market research and on customer satisfaction and loyalty; and Explore new directions in customer satisfaction research and its evolving role in utility operations. These proceedings contain the papers (available at the time of publication) presented at the symposium. Individual projects were processed separately for database entry.
- Research Organization:
- Electric Power Research Inst., Palo Alto, CA (United States); Synergic Resources Corp., Bala-Cynwyd, PA (United States)
- Sponsoring Organization:
- Electric Power Research Inst., Palo Alto, CA (United States)
- OSTI ID:
- 10196734
- Report Number(s):
- EPRI-TR-104558; ON: UN95003976
- Resource Relation:
- Other Information: PBD: Nov 1994
- Country of Publication:
- United States
- Language:
- English
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