Summary: University of Regina Faculty of Business Administration
Course Outline Consumer Behaviour Bus 312 Page 1
Consumer Behaviour BUS 312 - 001, Fall 2011
Class Time: MW from 1:00 pm to 2:15 pm in ED 621
Instructor: Magda Cismaru, Ph.D.
Office: ED 565.2
Office Hours: By appointment
Prerequisites: Bus 210
1. Course Description and Objectives:
Marketing begins and ends with the consumer from determining consumer needs to providing
consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully
managing the marketing function. This course is a survey of noteworthy contributions of the
behavioural sciences to the understanding and prediction of consumer behaviour.
The study of consumer behaviour is intended to acquaint you with both what it means to be a
consumer in a market-orientated society and what, as a marketer, you need to know to
understand the role of meeting the consumer's needs in the development of marketing strategy.
Accordingly, you will be asked to: