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University of Regina Faculty of Business Administration Course Outline Consumer Behaviour Bus 312 Page 1

Summary: University of Regina Faculty of Business Administration
Course Outline ­ Consumer Behaviour­ Bus 312 Page 1
Consumer Behaviour ­ BUS 312 - 001, Fall 2011
Class Time: MW from 1:00 pm to 2:15 pm in ED 621
Instructor: Magda Cismaru, Ph.D.
Office: ED 565.2
Phone: 585-5407
Email: Magdalena.Cismaru@uregina.ca
Office Hours: By appointment
Prerequisites: Bus 210
1. Course Description and Objectives:
Marketing begins and ends with the consumer ­ from determining consumer needs to providing
consumer satisfaction. Thus, a clear understanding of consumers is critical in successfully
managing the marketing function. This course is a survey of noteworthy contributions of the
behavioural sciences to the understanding and prediction of consumer behaviour.
The study of consumer behaviour is intended to acquaint you with both what it means to be a
consumer in a market-orientated society and what, as a marketer, you need to know to
understand the role of meeting the consumer's needs in the development of marketing strategy.
Accordingly, you will be asked to:


Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina


Collections: Mathematics