Summary: Innovation and Entrepreneurship
BUS 304 001 Winter 2012
MW: 11:30 12:45 ED 619
Instructor: Dr. Chris Street
Office: ED 512.10, Tel. 337-3178
E-mail: through UR Courses
Office Hours: Very accessible. Drop in or set up a time to fit our schedules.
Text: John Bessant and Joe Tidd, Innovation and Entrepreneurship 2e. John Wiley &
Sons. May 2011
Class Web site: URCourses
1. Course Description
This course explores the concept and management of creativity and innovation with the
emphasis on creating value by bringing together a unique package of resources to exploit an
opportunity, without necessarily owning or controlling all the resources (i.e. entrepreneurship).
Concepts covered will include sources of and barriers to creativity and innovation; opportunity
recognition; transforming invention to innovation; sharing and protecting intellectual property,
and managing the creative process.
Prerequisite: BUS 210 (or ADMN 210) and BUS 250 (or ADMN 250)
Science, Engineering and Education students: completion of a minimum of 60 credit hours of