Summary: S E P T E M B E R 1 3 , 2 0 1 0 7T H E U N I V E R S I T Y R E C O R D
By Nancy Connell
Strategic Communications
Planet Blue just got larger.
The phrase Planet Blue,ac-
companied by a new tagline,
"the sustainable difference,"
now represents all things
sustainability at U-M.
"We are adopting the Planet
Blue identity to boost awareness
of our commitment to sustain-
ability.Planet Blue gives us a
memorable visual identity to
draw attention to the univer-
sity's wide-ranging programs in
academics,research and opera-
tions,"says Don Scavia,special
counsel to the president for sus-
tainability,andTerryAlexander,

Source: Awtar, Shorya - Department of Mechanical Engineering, University of Michigan

Collections: Engineering