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Personalization in E-Commerce Applications Anna Goy, Liliana Ardissono and Giovanna Petrone
 

Summary: 16
Personalization in E-Commerce Applications
Anna Goy, Liliana Ardissono and Giovanna Petrone
Dipartimento di Informatica, Universit`a di Torino
Corso Svizzera 185, Torino, Italy
goy,liliana,giovanna @di.unito.it
Summary. This chapter is about personalization and adaptation in electronic commerce (e-
commerce) applications. In the first part, we briefly introduce the challenges posed by e-
commerce and we discuss how personalization strategies can help companies to face such
challenges. Then, we describe the aspects of personalization, taken as a general technique
for the customization of services to the user, which have been successfully employed in e-
commerce Web sites. To conclude, we present some emerging trends and and we discuss
future perspectives.
Copyright by Springer Verlag. This paper is going to appear in Adaptive
Web-Based Systems. P. Brusilovsky, A. Kobsa and W. Nejdl (Eds.).
1 Introduction
Electronic commerce includes different types of activities related to the online sales
of goods and services. For instance, the ameris glossary defines e-commerce (EC) as
follows [10]: "The conducting of business communication and transactions over net-
works and through computers. As most restrictively defined, electronic commerce is

  

Source: Ardissono, Liliana - Dipartimento di Informatica, UniversitÓ di Torino
Goy, Anna - Dipartimento di Informatica, UniversitÓ di Torino
Petrone, Giovanna - Dipartimento di Informatica, UniversitÓ di Torino

 

Collections: Computer Technologies and Information Sciences