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University of Regina Faculty of Business Administration Course Outline Marketing Research Bus 413 Page 1
 

Summary: University of Regina Faculty of Business Administration
Course Outline ­ Marketing Research­ Bus 413 Page 1
COURSE OUTLINE - Marketing Research ­ BUS 413-001, Winter 2012
Class Time: MW from 10:00 pm to 11:15 pm in ED621
Instructor: Magda Cismaru, Ph.D., Associate Professor of Marketing
Office: ED 565.2
Phone: 585-5407
Email: Magdalena.Cismaru@uregina.ca
Office Hours: By appointment
Prerequisites: Bus 210 and Stat 100 or Stat 151
1. Course Description and Objectives:
This is an introductory course to Marketing Research, which aims to impart a basic
understanding of the various marketing research techniques with an applied orientation. Both
the theoretical and practical aspects in marketing research are combined and discussed. The
major objectives of this course are:
1. To impart knowledge of some fundamental research concepts and techniques in
marketing research,
2. To apply the research concepts and techniques to analyze practical managerial
marketing problems, and
3. To analyze and interpret research data and propose constructive and feasible solutions to

  

Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina

 

Collections: Mathematics