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Sustainable Transportation on Campus and in the Community Keynote Address: "Aligning Vision, Values and Choices For Sustainable Communities"
 

Summary: Sustainable Transportation on Campus and in the Community
Keynote Address: "Aligning Vision, Values and Choices For Sustainable Communities"
Jean Brittingham, Vice President, CH2M-Hill, Chicago, Illinois
September 22, 2005
Okay, we'll see how I do with this podium. Don will tell you I `m not very good
with barriers. So, we'll see how this works out for me.
I want to talk a little about that whole piece of what it means to be an asset to the
community, how you determine that. And how you hold that over time, so again, I'm
going to get back to the pieces in the general context of the framework that Don set up for
us. But particularly focusing on aligning vision, values, and choices for sustainable
communities over time. I do have a little animation here. Creating a community
dialogue for sustainable transportation, I think is the key to moving forward. I'm going
to basically talk about three key issues with that.
*The first is engaging policy bodies around a common agenda. It's so easy to
think everybody has the same thing in mind even when they say the word "sustainable."
From 15 years of practice in this area, I can tell you that they do not. A lot of times when
you talk to a corporation about sustainable business, what they mean is they want their
business to be around in fifty years and they want it to be more profitable. That's not
necessarily what their other stakeholders mean.
*We want to broaden the context for choice. I want people to understand more of

  

Source: Alves-Foss, Jim - Department of Computer Science, University of Idaho

 

Collections: Computer Technologies and Information Sciences