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Summary: This information describes typical occupations and employment settings associated with this major. Understand some of these
options may require additional training. Moreover, you are not limited to these options when choosing a possible career path.
Description of Marketing
Marketing focuses on the process by which consumer and business needs for products and services are anticipated and satisfied.
Marketing stresses research and analysis to understand consumer behavior and then uses that analysis to design, price, promote and
make available products or services that meet consumer demands. The discipline includes such topics as new product development,
sales, pricing, advertising, research, distribution, etc., and can lead to careers in market research, advertising, retail management,
merchandising/buying, product planning, logistical management, public relations, hospitality, consumer development, event planning,
sales management and many other fields.
Research Careers
O*NET - http://online.onetcenter.org (click on Find Occupations)
Occupational Outlook Handbook - http://www.bls.gov/oco (type in general term for career of interest)
Georgia Career Information Center - http://www.gcic.peachnet.edu (only on campus computers)
Alberta Occupational Profiles - http://www.alis.gov.ab.ca/occinfo/frameset.asp(click Occupational Title Search)
Possible Job Titles of Marketing Graduates
(*As reported by UGA Career Center post-graduate survey)
Account Coordinator
Account Executive/Manager
Advertising Specialist
Assistant Manager
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