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Summary: An Agent Based Simulation of Smart Metering
TechnologyAdoption
Tao Zhang and William J.Nuttall
December 2007
EPRG 0727 & CWPE 0760
AN AGENT BASED SIMULATION OF SMART
METERING TECHNOLOGY ADOPTION
Tao Zhang*, William J. Nuttall
Judge Business School, University of Cambridge
Trumpington Street, Cambridge, CB2 1AG, UK
T.Zhang@jbs.cam.ac.uk
3 December 2007
Abstract
Based on the classic behavioural theory "the Theory of Planned Behaviour", we develop an
agent-based model to simulate the diffusion of smart metering technology in the electricity
market. We simulate the emergent adoption of smart metering technology under different
management strategies and economic regulations. Our research results show that in terms of
boosting the take-off of smart meters in the electricity market, choosing the initial users on a
random and geographically dispersed basis and encouraging meter competition between energy
suppliers can be two very effective strategies. We also observe an "S-curve" diffusion of smart
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