Paul J. Hill School of Business
BUS 314 (001): Entrepreneurial Marketing
Fall Session 2011
Class Time: TR 4:00 5:15 (ED 619)
Instructor: Lee Elliott, B.A., MBA
Office Hours: By Appointment
Course Objective and Content
While maintaining strong focus on the fundamentals of marketing, this course will
examine many of the issues of starting and maintaining an entrepreneurial venture. We
will cover all 18 chapters of the required text. We will discuss many real life business
situations using cases and entertain a number of guest speakers.
A Framework for Marketing Management, Philip Kotler & Kevin Keller (2011, Fifth Edition).