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Paul J. Hill School of Business Course Outline
 

Summary: 1
Paul J. Hill School of Business
Course Outline
BUS 314 (001): Entrepreneurial Marketing
Fall Session 2011
Class Time: TR 4:00 5:15 (ED 619)
Instructor: Lee Elliott, B.A., MBA
Lecturer (Entrepreneurship)
Email lee.elliott@uregina.ca
Office Hours: By Appointment
Course Objective and Content
While maintaining strong focus on the fundamentals of marketing, this course will
examine many of the issues of starting and maintaining an entrepreneurial venture. We
will cover all 18 chapters of the required text. We will discuss many real life business
situations using cases and entertain a number of guest speakers.
PREREQUISITES:
BUS 210
Text
A Framework for Marketing Management, Philip Kotler & Kevin Keller (2011, Fifth Edition).
Grading

  

Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina

 

Collections: Mathematics