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METAPHORS IN CONCEPTUAL DESIGN Jonathan H G Hey
 

Summary: METAPHORS IN CONCEPTUAL DESIGN
Jonathan H G Hey
Berkeley Institute of Design
360 Hearst Mining Building
University of California, Berkeley
Berkeley, CA 94720-1764
jono@berkeley.edu
Alice M Agogino
Department of Mechanical Engineering
5102 Etcheverry Hall
University of California, Berkeley
Berkeley, CA 94720-1740
agogino@berkeley.edu
ABSTRACT
A metaphor allows us to understand one concept in terms
of another, enriching our mental imagery and imbuing concepts
with meaningful attributes. Metaphors are well studied in
design, for example, in branding, communication and the
design of computer interfaces. Less well appreciated is that our
understanding of fundamental design concepts, including

  

Source: Agogino, Alice M. - Department of Mechanical Engineering, University of California at Berkeley

 

Collections: Engineering