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Summary: Hey, Linsey, Agogino and Wood 3
a common vision and enhancing concept generation. Furthermore, while traditionally
metaphors were seen primarily as literary flourish, recent research has shown that metaphor
usage is both more pervasive and more profound [7,8]. Metaphors affect the way we reason
about such widespread everyday concepts such as time, problems and emotions. Researchers
have also argued that metaphors are fundamental in our understanding of the design process
itself [9].
Figure 3 shows the example of the metaphor "Design As Functional Analysis." This metaphor
focuses the design process on the functionality of what a product does while hiding many other
important aspects such as how the user interfaces with the product and the products' aesthetics.
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