Summary: 56Nissan Sustainability Report 2005
A vehicle is a product which not only enables people or goods to move, but which also is a
joy and pleasure to drive. The value embodied in our vision, "Enriching People's Lives,"
cannot be delivered without a high level of safety. Nissan continues to pursue safety
technology development based on the belief that our ultimate goal will one day be realized:
a society without traffic accidents.
Aiming for a society with no traffic accidents
55 Nissan Sustainability Report 2005
Automobile manufacturers have a responsibility to help create a safer automobile society.
Driven by our desire to provide safe products to all our customers around the world,
we have created a new, advanced safety philosophy called "Safety Shield".
Nissan pursues the challenge of creating a society with no traffic accidents by closely
analyzing real world accidents and by studying societal issues that affect traffic safety.
Nissan's Commitment and Technology
Aiming for zero traffic accidents
Introduced in fiscal year 2004, "Safety Shield" classifies
driving risks and accidents into six areas: "risk has not
yet appeared," "risk has appeared," "crash may occur,"
"crash is unavoidable," "crash," and "post-crash."