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ISBER, 2201 North Hall University of California, Santa Barbara

Summary: ISBER, 2201 North Hall
University of California, Santa Barbara
Santa Barbara, CA 93106-2150
SPRING, 2011
Prepared Spring 2011 by the UCSB Social Science Survey Center for the
Chancellor's Campus Sustainability Committee, and the UCSB Office of
Administrative Services
The Social Science Survey Center and Benton Survey Research Laboratory
Public opinion polls, and the underlying scientific methods upon which the best polls are based,
were first developed in the late 1930's to find out what ordinary people think. Today, survey
research is increasingly used by academic researchers to study theoretical issues in fields as
diverse as sociology, economics, psychology, communication and political science; by
government agencies to assess such things as unemployment, population demographics, and
health care needs; by marketers to test the waters before releasing­or even developing­new
products; and by public officials to determine public support for new or existing policies. Because
the science of survey research has advanced considerably over the years, we are more and more
capable of inferring what large numbers of people do, feel, or think on the basis of a relatively


Source: Akhmedov, Azer - Department of Mathematics, University of California at Santa Barbara


Collections: Mathematics