Summary: Agent-Based Simulation
of In-Store Customer
Experiences
Peer-Olaf Siebers, Uwe Aickelin
Nottingham University - School of Computer Science
Helen Celia, Chris Clegg
Leeds University - Business School
Presented: 09/05/2008
2
Content
Background
Research Question & Method
Agent-Based Modelling/Simulation
Conceptual Model Design
Empirical Data
Implementation
WOM Experiment
Conclusions
3
Background

Source: Aickelin, Uwe - School of Computer Science, University of Nottingham

Collections: Computer Technologies and Information Sciences