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The reverse Stroop effect in switching between color naming and word reading Esther Aarts 1,2, Martijn Lamers 1, Kim Verhoef 1, & Ardi Roelofs 1,2,3
 

Summary: The reverse Stroop effect in switching between color naming and word reading
Esther Aarts 1,2, Martijn Lamers 1, Kim Verhoef 1, & Ardi Roelofs 1,2,3
1
Nijmegen Institute for Cognition and Information, 2
F. C. Donders Centre for Cognitive Neuroimaging, 3
Max Planck Institute for Psycholinguistics
Nijmegen, The Netherlands
Introduction
When speakers either name the color or read the
word of Stroop stimuli, incongruent words interfere
with color naming but incongruent colors do not
affect word reading. However, when speakers
switch between tasks, incongruent colors interfere
with word reading: the reverse Stroop effect.
Several models assume that the reverse Stroop
effect arises because of "task-set inertia". After a
task switch, the color naming task set is still active
on a word reading trial, yielding the interference
(Gilbert & Shallice, 2002; Yeung & Monsell, 2003).
Alternatively, the reverse Stroop effect arises

  

Source: Aarts, Esther - Helen Wills Neuroscience Institute, University of California at Berkeley

 

Collections: Biology and Medicine