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Summary: Genova 2004: a Test-Bed for Industrial Design Students to Integrate
Cultural Content and Information Technologies in Cross-Media Platforms°
M. A. Alberti
Università degli Studi di Milano
maria.alberti@unimi.it
A. Brogi*
Politecnico di Milano
andrea.brogi@unimi.it
P. Trapani
Università degli Studi Milano
paola.trapani@unimi.it
1 Introduction
The event Genoa 2004¹ is a tantalizing occasion to stimulate
students enrolled in a five-year program in Industrial Design at
Politecnico di Milano to produce original content to compliment
the official program and to experiment with technology using a
variety of media. The official Genoa 2004 calendar is structured
in three main themes: Genoa, the City of Arts; the Capital of the
Sea; and the Contemporary City. Students had to choose one of
the three areas, make proposals of new concepts of cultural
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