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The Creative University in a Flat World Lloyd Armstrong

Summary: 1
The Creative University in a Flat World
Lloyd Armstrong
Tom Friedman, in his bestseller The World is Flat: a brief history of the 21st
century 1
describes a world in which decreasing trade barriers and rapid advances in technology,
especially communication technology, have led to a revolutionary globalization of industry. In
this new world, corporations create global supply chains for services and manufacturing by
searching out the best providers wherever they may be. Companies in China, India, Brazil and
Indonesia are now able to compete on a level playing field with American companies for spots in
those global supply chains. The world has been flattened
However, numerous studies show that the global playing field is not, in reality,
completely flat. There are geographic areas where particular types of activities can be carried
out with unusual efficiency and creativity. These are areas that John Hagel and John Seely
called local ecosystems that can amplify capability-building opportunities, that Susanne
calls clusters, and Richard Florida calls learning regions4
or creative centers5
. Special


Source: Armstrong Jr., Lloyd - Department of Physics and Astronomy, University of Southern California


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