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Summary: Socializing Visualization
AbstractJeffrey Heer
Berkeley Institute of Design
and Computer Science Division
University of California, Berkeley
Berkeley, CA 94720-1776 USA
jheer@cs.berkeley.edu
The immersive and compelling nature of many social
visualizations arise not only from the nature and
presentation of the data under consideration, but also
from the social interactions, both implicit and explicit,
surrounding the use of the visualization. Across
numerous examples, "the social life of visualization" (to
borrow a phrase from Wattenberg) has shown to be an
important factor shaping the adoption, use, and efficacy
of a visualization--an aspect often overlooked by the
psychological / analytic orientation of contemporary
information visualization. This position paper attempts
a preliminary exploration of the consequences of this
insight for the design of social visualizations by
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