Summary: 6839222.1
UNIVERSITY OF REGINA
FACULTY OF BUSINESS ADMINISTRATION
BUS 210.003
Fall 2008
Consumer Marketing
COURSE OUTLINE
Instructor: Rhonda Watson
E-mail: Rhondajdwatson@hotmail.com or RhondaWatson@uregina.ca
Classroom: ED 616
Class Time: M 1900-2145
Course Objectives:
This course is an introductory course designed to familiarize the student with the basic
concepts of the broad field of Marketing. The course covers both the theoretical and
practical aspects of Marketing, and the profit and non-profit (e.g., government) sectors
of our economy. In support of this objective, students are expected to:
1. Develop a working knowledge of a family of general marketing theories, concepts
and methods;
2. Be able to apply this knowledge to practical problems in an informed and creative
manner.

Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina

Collections: Mathematics