Summary: BUS 400-002
Course Outline Tuesday-Thursday 4:00 pm ED621
Professor: Jim Mason
Office: ED 526
Telephone: 585-4710 (office)
Office Hours: Drop by, email or call
E-mail: Please use the course site
An advanced course designed for Business students in the final stage of their program. The purpose is to
assist the student in developing a top management perspective with respect to the analysis, formulation, and
implementation of strategy for an organization.
With strategic development and implementation occurring at all levels of the organization, issues such as
innovation, learning, structure, and control, are critical to the sustainability and success of the firm.
The course provides the tools, and context, for developing an understanding of the competitive threats and
opportunities facing a corporation. It introduces to the student through extensive case method to the
requirement of asking ,,the tough questions during analysis whether looking at the internal and external
perspective or from a resource, customer, and management preference perspective. Ultimately the quality
of the analysis determines the appropriateness of the strategic response of the organization.