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Bernard Hodes Group Agency Overview
 

Summary: Bernard Hodes Group
Agency Overview
Presented to:
by:
OVERVIEW -- BERNARD HODES GROUP
What began as a simple idea, revolutionized an entire industry. In 1970, Bernard S.
Hodes founded Bernard Hodes Advertising with two employees, $1 million in billings,
and the intention of bringing solid marketing principles and image-building techniques to
the world of "help-wanted" advertising.
In 1980, Doyle Dane Bernbach (DDB), one of the country's leading general agencies,
acquired Bernard Hodes Advertising. DDB merged with Needham Harper & Steers and
BBDO in 1986 to form Omnicom Group Inc. An American-owned, NYSE-listed
corporation (NYSE:OMC), Omnicom is a leading global advertising, marketing and
corporate communications company. Omnicom's branded networks and numerous
specialty firms provide advertising, strategic media planning and buying, direct and
promotional marketing, public relations and other specialty communications services to
over 5,000 clients in more than 100 countries.
Today, as a growing subsidiary of the Omnicom Group, Bernard Hodes Group
(renamed in 2000 to reflect its many offerings beyond advertising) is headquartered in
New York City, has over 80 offices and affiliates worldwide and a staff of approximately

  

Source: Abagyan, Ruben - School of Pharmacy and Pharmaceutical Sciences, University of California at San Diego

 

Collections: Biology and Medicine