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Instructor: Kris Parker krisparker@sasktel.net

Summary: Instructor: Kris Parker
Please use Email rather than
UR Courses for
Tel: 536-6491
University of Regina
Faculty of Business Administration
BUS 210 003/033
Introduction to Marketing
Winter 2012
Course Objectives
Bus 210 is a course in macro-marketing theory with the purpose of familiarizing students to the broad range
of issues that comprise the marketing discipline. The goal of this class is to provide students the foundation
required to further develop an in depth understanding of the field of marketing. However, the relevance of
this class need not be lost to those students who will not continue their studies of marketing beyond this
course. Marketing is a subject that is highly relevant to all individuals. As we are all consumers, we are
affected by the decisions made by marketers. As consumers, we make many decisions about the brands
we choose, the products we buy and the companies we support. Therefore, an overriding objective of this
course will be to provide students with an understanding of how marketing affects all of us as consumers


Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina


Collections: Mathematics