Summary: What can Simulation
offer Retailers?
Peer-Olaf Siebers, Uwe Aickelin
Nottingham University - School of Computer Science
Helen Celia, Chris Clegg
Leeds University - Business School
Presented at `Understanding Retail Capabilities' Seminar (04/06/2008)
2
Content
Operational Research & Simulation
Current Research
Research Question & Method
Agent-Based Modelling & Simulation
Conceptual Model Design
Empirical Data
Implementation
Experiment
What Else?
Conclusions
Questions?