Summary: FACULTY OF BUSINESS ADMINISTRATION
INTERNET MARKETING (BUS 417-001) - FALL, 2011
Class Schedule: Wednesday: 19:00 21:45 ; ED 619
Instructor: Dr. Ernest Johnson
Office Hours: Wednesday: 6:00 pm - 7:00 pm @ ED 540.3 or by appointment
E-mail: firstname.lastname@example.org Phone: 585-4727
This course (BUS 417) is an introduction to marketing principles on the internet for
business students. It is intended to develop a broad understanding on internet marketing concepts
with specific management examples and applications.
This course is designed to introduce modern internet-based marketing concepts to
students having little or no prior exposure to the area. It will cover the marketing roles and
potential of the internet as a tool for business to increase competitiveness, effectiveness, and
efficiency, in organizations, information, functions, and decision process. Fundamental on
marketing knowledge helps students to understand the basis elements quicker.
e-Business: A Canadian Perspective for a Networked World (3rd
Edition) by Gerald