Summary: Public Relations 7/09
The information below describes typical occupations and employers associated with this major.
Understand that some of the options listed below may require additional training.
Moreover, you are not limited to these options alone when choosing a possible career path
Description of Public Relations
This program is designed to train students as analysts, creative thinkers, writers, planners and policy makers in public
relations. The field of public relations can best be understood as a way of communicating the value, services, product or
mission of an organization to the public as well as getting feedback from the public. In fact, public relations are a
comprehensive communication effort and seven broad areas have been defined. These include: special events planning,
media use, public speaking, fundraising, programming, research, and writing/editing. Career opportunities in public
relations include entry-level positions in corporate relations, public opinion research, nonprofit and education fundraising,
political campaigning and trade association lobbying.
Possible Job Titles of Public Relations Graduates
(·As reported by Career Center post-graduate survey)
Chief of Staff·