Summary: Greedy Bidding Strategies for Keyword Auctions
Matthew Cary
University of Washington
Aparna Das
Brown University
Ben Edelman
Harvard University
Ioannis Giotis
University of Washington
Kurtis Heimerl
University of Washington
Anna R. Karlin
University of Washington
Claire Mathieu
Brown University
Michael Schwarz
Yahoo! Research
ABSTRACT
How should players bid in keyword auctions such as those
used by Google, Yahoo! and MSN? We consider greedy bid-

Source: Anderson, Richard - Department of Computer Science and Engineering, University of Washington at Seattle

Collections: Computer Technologies and Information Sciences