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Customer Information Sharing between E-commerce Applications
 

Summary: Customer Information Sharing between
E-commerce Applications
Liliana Ardissono, Marco Botta
Luca Di Costa, Giovanna Petrone
Dipartimento di Informatica
Universit`a di Torino
Corso Svizzera 185, Torino, Italy
Email: {liliana, botta, giovanna}@di.unito.it
Fabio Bellifemine, Angelo Difino
Barbara Negro
Telecom Italia Lab
Multimedia Division
Via Reiss Romoli, 274 - Torino, Italy
Email: {Fabio.Bellifemine, Angelo.Difino,
Barbara.Negro}@tilab.com
Abstract-- The management of one-to-one business interaction
is challenged by the latency in the acquisition of information
about the individual customer's preferences. Although sharing
this type of information would empower service providers to
personalize the interaction with new customers since the first

  

Source: Ardissono, Liliana - Dipartimento di Informatica, UniversitÓ di Torino

 

Collections: Computer Technologies and Information Sciences