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Summary: 1
BUS 210: INTRODUCTION TO MARKETING
Spring 2011
Section 04: Tues. & Thurs. 9:30 a.m. 12:15 p.m
Class Room: ED 616
Instructor: Denise Tochor
Email: denise.tochor@uregina.ca
Office hours: Available by appointment
Course Objectives
Marketing 210 is a course in macro-marketing with the purpose of familiarizing students to the broad
range of issues that comprise this discipline. The course is designed to provide a foundation from
which to further develop specialized skills in applied marketing.
Required Text
Solomon, Michael R., Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois and
Marianne Mardano. Marketing: Real People, Real Decisions, 3rd
Canadian Edition, Toronto,
Pearson Prentice-Hall, 2008.
Benefits of Lectures
The class will begin with an overview of high-level issues that are critical to designing a solid
marketing plan. Related topics will include evaluation of the competitive environment, creating an
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