BUS 210: INTRODUCTION TO MARKETING
Section 04: Tues. & Thurs. 9:30 a.m. 12:15 p.m
Class Room: ED 616
Instructor: Denise Tochor
Office hours: Available by appointment
Marketing 210 is a course in macro-marketing with the purpose of familiarizing students to the broad
range of issues that comprise this discipline. The course is designed to provide a foundation from
which to further develop specialized skills in applied marketing.
Solomon, Michael R., Greg W. Marshall, Elnora W. Stuart, J. Brock Smith, Sylvain Charlebois and
Marianne Mardano. Marketing: Real People, Real Decisions, 3rd
Canadian Edition, Toronto,
Pearson Prentice-Hall, 2008.
Benefits of Lectures
The class will begin with an overview of high-level issues that are critical to designing a solid
marketing plan. Related topics will include evaluation of the competitive environment, creating an