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University of Regina Faculty of Business Administration
 

Summary: University of Regina
Faculty of Business Administration
BUS 416 001, Winter, 2012
Personal Selling & Sales Management
Instructor: Brian Hillier
Telephone: 306-533-3773
E-mail: brian.hillier@sasktel.net
Office hours: By appointment & online: Skype etc.
Class Time: M/W, 5:30 6:45 Final: April 18, 7:00 10:00 PM
Location: ED619 Final: ED619
TEXT:
Selling and Sales Management, 8/E, David Jobber
Magic Numbers for Sales Management, John A. Davis
COURSE DESCRIPTION:
This course addresses the formulation and implementation of the strategic sales program, including
evaluation and control of corporate sales performance. Topics include: organization and integration of
the company's personal selling efforts within the total marketing effort; selection, training and direction
of sales personnel; and monitoring, evaluation and adjustment of performance and programs.
Prerequisite: BUS 210 or ADMN 210 and BUS 250 or ADMN 250.
COURSE OBJECTIVES:

  

Source: Argerami, Martin - Department of Mathematics and Statistics, University of Regina

 

Collections: Mathematics