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Integrating Cultural Content and Information Technologies in Cross-Media Platforms

Summary: Integrating Cultural Content and Information Technologies in
Cross-Media Platforms
M. A. Alberti, P. Trapani
Dipartimento di Informatica e Comunicazione
UniversitÓ degli Studi di Milano
Cultural products are consumed by a minority and little marketing research is done to meet
offers and demands. A larger base of potential consumers is an important requirement for
fund raising to allow to continue the production of services and cultural products. Widening
the audience implies also to emotionally engage people with different cultural background
and cultural expectations. Information technology has the potential to affect the cultural
sector introducing new model of fruition, breaking the barriers of time and space constraints
and integrating different platforms as delivery channels. We discuss some project proposals.
1. Introduction
There is no great concern in modern Italian society about cultural demands and there is little
marketing research going on about how to meet offers and demands. The cultural sector is rather
minoritarian and is enjoyed by an elite. We give a few numbers: only 10% of the Italian population go
to concerts or operas, 20% go to theaters and the 30% visit art shows or exhibitions [6].
An enlargement of the demands of the cultural offer can only be achieved by introducing dramatic
changes in the present system of cultural services. The last century model of a well educated elite who
consumes cultural products as a form of social recognition has become obsolete. Cultural products


Source: Alberti, Maria Alberta - Dipartimento di Informatica Sistemistica e Comunicazione, UniversitÓ degli studi di Milano


Collections: Computer Technologies and Information Sciences