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Summary: An Agent Architecture For Personalized Web Stores
L. Ardissono, C. Barbero, A. Goy, G. Petrone
Dip. di Informatica, University of Torino
Cso Svizzera 185; 10149 Torino, Italy
Phone: +39 - 011 - 7429111;
E-mail: fliliana, cris, goy, giovannag@di.unito.it
ABSTRACT
We describe the architecture of a con gurable Web store
supporting personalized interactions with users. Our system
exploits user modeling and exible hypermedia techniques to
tailor to the user the suggestion of goods and the description
of the store catalog. Customizing the system's behavior re-
quires the parallel execution of several complex tasks during
the interaction (e.g. identifying the user's preferences and
dynamically generating the hypertextual pages of the store
catalog). We argue that only an architecture composed of
specialized agents can successfully carry on these tasks.
Our system is developed in a Java-based environment using
tools for building interoperable, agent-based systems (e.g.
JDBC drivers for database independence; Voyager for the
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