Summary: Advertising 8/10
The information below describes typical occupations and employers associated with this major.
Understand that some of the options listed below may require additional training.
Moreover, you are not limited to these options alone when choosing a possible career path.
Description of Advertising
Advertising aims to educate students about the role of advertising, public relations and marketing communication in
business and in the social and economic orders. The advertising department seeks to acquaint students with advertising
in a variety of contexts and from a number of different viewpoints. It attempts to explain why businesses and others use
advertising as a form of communication: how advertising affects the mass media; how advertising is used by consumers
in making buying decisions; how advertising is controlled and regulated; and what effects advertising has on the
economy. People who work in advertising include artists, statisticians, writers, psychologists, salespeople, researchers,
designers, managers, account planners, analysts, and others. Studying advertising will not train the student in any one
of the specialized skill areas, but will give the students an overall understanding of how these skills are brought
together and used to help solve advertising communication problems.
Possible Job Titles of Advertising Graduates
(·Jobs secured as reported by UGA Career Center post-graduate survey)
Agency Media Buyer·