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University of Michigan School of Social Work Technical Assistance Center, Good Neighborhoods Initiative
 

Summary: University of Michigan School of Social Work
Technical Assistance Center, Good Neighborhoods Initiative
April 2007
1
Strategic Communication1
I. Communication defined
The use of a variety of tools or methods to create and sustain a conversation about specific goals
A planned process with participation for local leaders, communications specialists, and residents;
this process will determine what the local leaders need to know and say, whom to include as
partners in the conversation, and how to frame the dialogue.
Thinking about how to convey and share information among partners from the beginning of an
initiative; this strategic communication plan will influence how the Foundation communicates
with its grantees, how grantees communicate with one another,
how communicate organizations communicate with neighborhood
residents, and how they all participate in a common agenda.
II. Strategic communication wheel
Define communication broadly: There are numerous ways to
communicate and spread ideas. Mainstream media is often the
default strategy, but communication will mostly likely be a
diverse and comprehensive process. Options will change

  

Source: Awtar, Shorya - Department of Mechanical Engineering, University of Michigan

 

Collections: Engineering