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Improving Web Search Ranking by Incorporating User Behavior Information
 

Summary: Improving Web Search Ranking by Incorporating
User Behavior Information
Eugene Agichtein
Microsoft Research
eugeneag@microsoft.com
Eric Brill
Microsoft Research
brill@microsoft.com
Susan Dumais
Microsoft Research
sdumais@microsoft.com
ABSTRACT
We show that incorporating user behavior data can significantly
improve ordering of top results in real web search setting. We
examine alternatives for incorporating feedback into the ranking
process and explore the contributions of user feedback compared
to other common web search features. We report results of a large
scale evaluation over 3,000 queries and 12 million user
interactions with a popular web search engine. We show that
incorporating implicit feedback can augment other features,

  

Source: Agichtein, Eugene - Department of Mathematics and Computer Science, Emory University
Dumais, Susan - Adaptive Systems and Interaction Group, Microsoft Research
Hunt, Galen - Operating Systems Group, Microsoft Research

 

Collections: Computer Technologies and Information Sciences