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A Framework for Understanding Mobile Internet Motivations and Behaviors
 

Summary: A Framework for Understanding Mobile
Internet Motivations and Behaviors
Abstract
Why do people access information via the mobile
Internet? This qualitative study examines a group of
active users and proposes a new preliminary framework
for understanding their motivations and behaviors.
Keywords
Mobile Internet, mobile Web, mobile usage, user
behavior, user motivation, field studies, semi structured
interviews.
ACM Classification Keywords
H5.m. Information interfaces and presentation (e.g.,
HCI): Miscellaneous.
Introduction
What makes people access the Internet on their mobile
phones? What would improve their experience? The
mobile industry is seeking answers to help improve the
ease of mobile services and speed adoption of mobile
Internet services (only 15% of U.S. users accessed

  

Source: Anderson, Richard - Department of Computer Science and Engineering, University of Washington at Seattle

 

Collections: Computer Technologies and Information Sciences