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Darden Executive Education Strategic Sales Management

Summary: Darden Executive Education
Strategic Sales Management
March 49, 2012 September 30October 5, 2012
"By the end of the program, you will have a
refreshed understanding of the significant role
sales management plays in your organization's
strategy, and how it can align with other
functions for competitive advantage!"
The Program
In the program Strategic Sales Management, you
will understand sales as a tactical asset through
which your organization can increase performance
and effectively strengthen capabilities for sustain-
able, long-term growth. Participants gain a sharper
understanding of the critical role played by sales
managers. They also acquire a greater appreciation
of the need for a more integrative approach to
linking sales strategy with the overall organizational
strategy, and for developing comprehensive
marketing strategies through closer ties between


Source: Acton, Scott - Department of Electrical and Computer Engineering, University of Virginia


Collections: Computer Technologies and Information Sciences