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Summary: AN AGENT-BASED SIMULATION OF IN-STORE CUSTOMER EXPERIENCES
Dr. Peer-Olaf Siebers
Prof. Uwe Aickelin
University of Nottingham, School of Computer Science (ASAP)
Nottingham, NG8 1BB, UK
pos@cs.nott.ac.uk, uxa@cs.nott.ac.uk
Ms. Helen Celia
Prof. Chris W. Clegg
University of Leeds, Centre for Organisational Strategy, Learning & Change (LUBS)
Leeds, LS2 9JT, UK
h.celia@leeds.ac.uk, c.w.clegg@leeds.ac.uk
ABSTRACT:
Agent-based modelling and simulation offers a
new and exciting way of understanding the world
of work. In this paper we describe the
development of an agent-based simulation model,
designed to help to understand the relationship
between human resource management practices
and retail productivity. We report on the current
development of our simulation model which
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