| | |
Summary: Predicting Election Outcomes from Positive and
Negative Trait Assessments of Candidate Imagespops_745 41..58
Kyle Mattes
The University of Iowa
Michael Spezio
Scripps College
California Institute of Technology
Hackjin Kim
Korea University
Alexander Todorov
Princeton University
Ralph Adolphs
California Institute of Technology
R. Michael Alvarez
California Institute of Technology
Conventional wisdom, and a growing body of behavioral research, suggests that the
nonverbal image of a candidate influences voter decision making. We presented subjects
with images of political candidates and asked them to make four trait judgments based
solely on viewing the photographs. Subjects were asked which of the two faces exhibited
more competence, attractiveness, deceitfulness, and threat, which are arguably four of the
|
