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Title Solar selling strategies: service, reliability are keys to success
Publication Date1979 Sep 01
OSTI IdentifierOSTI ID: 5696232
Other Number(s)Journal ID: CODEN: SENMD
Resource TypeJournal Article
Resource RelationJournal Name: Sol. Eng. Mag.; (United States); Journal Volume: 4:9
Subject14 SOLAR ENERGY; SOLAR WATER HEATERS; ADVERTISING; MARKET; TRADE; COMMERCIAL SECTOR; PROFITS; SMALL BUSINESSES; APPLIANCES; EQUIPMENT; GAS APPLIANCES; HEATERS; SOLAR EQUIPMENT; WATER HEATERS
Description/AbstractThe successful marketing strategies of one of the largest suppliers of solar energy equipment in New Mexico are reviewed. The company sells two solar water heating systems, one designed for customers with propane or natural gas heaters and the other for totally electric homes. Key approaches discussed include service calls and advertising and the profit increases of the business are reviewed.
Country of PublicationUnited States
LanguageEnglish
FormatMedium: X; Size: Pages: 31-32
System Entry Date2009 Dec 16

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