Risk, rationality, and community: Psychology, ethnography, and transactions in the risk management process
- National Science Foundation, Washington, DC (United States)
- Dept. of the Interior, Washington, DC (United States)
Communities at risk are confronted by an increasingly complex array of opportunities and need for involvement in decisions affecting them. Policy analysis often demands from researchers insights into the complicated process of how best to account for community involvement in decision making. Often, this requires additional understanding of how decisions are made by community members. Researchers trying to capture the important features of decision making will necessarily make assumptions regarding the rationality underlying the decision process. Two implicit and often incompatible sets of research assumptions about decision processes have emerged: outcome rationality and process rationality. Using outcome rationality, the principal goal of risk research often is to predict how people will react to risk regardless of what they say they would do. Using process rationality, the research goal is to determine how people perceive the risks to which they are exposed and how perceptions actually influence responses. The former approach is associated with research in risk communication, conducted by economists and cognitive psychologists; the latter approach is associated with the field of risk negotiation and acceptance, conducted by anthropologists, some sociologists, and planners. This article describes (1) the difference between the assumptions behind outcome and process rationality regarding decision making and the problems resulting from these differences; (2) the promise and limitations of both sets of assumptions; (3) the potential contributions from cognitive psychology, cognitive ethnography, and the theory of transaction costs in reconciling the differences in assumptions and making them more complementary; and (4) the implications of such complementarity.
- OSTI ID:
- 7047528
- Journal Information:
- Environmental Professional; (United States), Vol. 15:3; ISSN 0191-5398
- Country of Publication:
- United States
- Language:
- English
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