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Title: Using augmented reality to inform consumer choice and lower carbon footprints

Journal Article · · Environmental Research Letters
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Consumers who wish to consider product attributes like carbon footprints in their purchasing decisions are often blocked from meaningful action by a lack of information. We conducted a single randomized controlled trial at a grocery store to evaluate the effects of providing such product attribute and carbon footprint information via augmented reality (AR) displays on bottled water and breakfast cereal, two frequently purchased goods. Using an AR smartphone app that incorporates comparative and detailed product information into personalized data and recommendations, a 23% statistically significant reduction in carbon footprint was found for bottled water, and non-significant reductions for breakfast cereal. Furthermore, AR informed choice lead to healthier cereal choices.

Research Organization:
National Renewable Energy Laboratory (NREL), Golden, CO (United States)
Sponsoring Organization:
USDOE; USDOE Office of Energy Efficiency and Renewable Energy (EERE), NREL Laboratory Directed Research and Development (LDRD)
Grant/Contract Number:
AC36-08GO28308
OSTI ID:
1358125
Alternate ID(s):
OSTI ID: 1360892
Report Number(s):
NREL/JA-6A80-65565
Journal Information:
Environmental Research Letters, Journal Name: Environmental Research Letters Vol. 12 Journal Issue: 6; ISSN 1748-9326
Publisher:
IOP PublishingCopyright Statement
Country of Publication:
United Kingdom
Language:
English
Citation Metrics:
Cited by: 6 works
Citation information provided by
Web of Science

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  • 2014 13th Mexican International Conference on Artificial Intelligence (MICAI) https://doi.org/10.1109/MICAI.2014.13
conference November 2014
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Related Subjects

29 ENERGY PLANNING, POLICY, AND ECONOMY
augmented reality
human subjects
behavioral science
carbon footprint
consumer behavior
nutrition